CRM Marketing Administrator

Role Profile:

Role title: CRM Marketing Administrator

Function: CRM Data Planning
Band : E Sub-function: Technical Digital Marketing

Reports to: Campaign Manager/ Data planning Manager.

Location: Ebbw Vale

The Role:

We have a rapidly growing Data Planning team where your contributions will make a big impact in the company’s fast growth. This is purely a technical role where you need to have hands-on experience with data. Run campaigns on social media utilizing all channels.
Extract data from the Database, then segment it into meaningful Segments, and then run campaigns. Within CRM, we have ambitions to increase the pace and scale of our data-driven test-and-learn programs to offer more personalised experiences to clients’ customers.

• Data Segmentation and precise targeting of customers with best action or next best action.
• Have robust knowledge of social media marketing channels such as Facebook, Instagram, Twitter, TikTok, Pinterest, and Google.
• Using SQL programming code/scripts or equivalent (Unica/Adobe Campaign/Braze) to perform a high level of inclusion and exclusion summary counts.
• Gather requirements from marketing professionals and then translate them into meaningful data selection criteria and exclusion rules for Campaign.
• Own and maintain the data-briefing document (BAC’s) throughout the campaign lifecycle with version control.
• Generate campaigns for data selection in the testing server. Perform QA and transfer it to the production server and prepare it for QA.
• Create dashboards/reports in Microsoft excel using advance excel Formula’s (vlookup, pivot tables and etc) for Marketers.
• Create campaigns to support A/B testing, subject line testing, and waving of campaign broadcast.
  
  

The Candidate:

• The ideal candidate will have comprehensive knowledge of Data Extraction and management.
• Good understanding of campaign reporting and Expert in Microsoft Excel to advance level. Able to create excel formulas to manipulate data and able to provide data insights.
• Strong social media marketing knowledge.
• Ability to articulate analysis for a non-technical audience.
• Expert in campaign documentation management and version control.
• Focused and diligent when delivering high-quality solutions in a fast-moving environment.
  Be able to solve problems using technology and quickly spot issues or opportunities amongst the detail.
• Strong communication skills and ability to work proactively and independently. CRM and Email marketing knowledge desirable.
  

Interview Process:

There will be a two-stage interview process:
1) An hour-long telephonic interview to discuss background, experience, requirements, and the candidate’s desired career path and fit for the role. This should be seen as a two-way exercise and a chance for the candidate to get to know us as well.
2) A secondary face-to-face meeting to run through a number of technical and competency-based questions.

Send your CV to
info@thytarget.co.uk