Role Profile:
| Role title: Sn. Technical Consultant/Technical lead | Function: CRM Data Planning |
| Band : D | Sub-function: Data Operations/Technical Digital Marketing |
| Reports to: Data Director/Operation Director | Location: Ebbw Vale |
The Role:
We have a rapidly growing Data Planning team where your contributions will make a big impact in fast growth of company. This is purely a technical role where need to have hand on with data. Extracting Data from Database then segregate them into meaningful Segments, run campaigns and to analyse campaign performance. Within CRM, we have ambitions to increase the pace and scale of our data driven test and learn programs to offer more personalised experiences to client’s customers.
- Data Segmentation, Targeting and analysing the campaign performance to provide better cross selling/ upselling.
- Generate campaigns for data selection in UAT (development) server. Perform the QA and transfer it into production server. Provide an end-to-end solution from brief, scoping & design to QA & release.
- As an Sn Technical Consultant/ Tech lead, you need to own the end to end solution for thy target’s clients.
- Using SQL/Java programming code/scripts and Adobe campaign to perform data extraction/ data transformation/ data load.
- Need to create Input forms, Data schema, Publishing Template and Java scripts in adobe campaign.
- Working with API’s to enhance automation on the system.
- Write Java scripts to automate campaigns in adobe campaign.
- Training junior team members in adobe campaign and wherever they need help.
- Gather requirement from marketing professional and then translate them into meaning full data selection criteria and exclusions rules for Campaign.
- Have robust knowledge of data tables in database and analysing them for data quality issues, root cause the errors and create documentations.
- Owning and maintaining the data-briefing document (BAC’s) throughout the campaign life.
- As a Sn. Technical Consultant you will responsible for preparing data for a wide range of marketing campaigns cross-channel, including email, push notifications and SMS.
- Require Data modelling (propensity modelling, predictive modelling) implementation into campaign to determine next best offer.
- Create Campaign to support A/B testing, subject line testing and waving of campaign broadcast.
The Candidate:
- The ideal candidate will have comprehensive knowledge of Data Extraction and management.
- Technical expert in Adobe Campaigns and certified adobe partner, working knowledge on AEM, AEP and Adobe target is desirable.
- Expert in coordinating and developing CMS (content management system) in Adobe campaign.
- Knowledge of Adobe campaign installations is desirable.
- Minimum 5-7 year experience in a market-leading CRM tool and implement campaigns on UNICA or Adobe Campaign and etc.
- Expert in writing SQL and Java scripts.
- Working knowledge of API’s and its implementation.
- Ability to articulate analysis for a non-technical audience.
- Stakeholder management – works closely with commercial stakeholders in order to build & execute campaigns.
- Educated to a degree standard.
- Focused and diligent when delivering high quality solutions in a fast moving environment.
- Be able to solve problems using technology and quickly spot issues or opportunities amongst the detail.
- Strong communication skills and ability to work proactively and independently.
Interview Process:
There will be two stages interview process:
- An hour-long telephonic interview to discuss background, experience, requirements, and candidates desired career path and fit for role. This should be seen as a two way exercise and a chance for the candidate to get to know us as well.
- A secondary face to face meeting to run through a number of technical and competency based questions.
- HR interview.
Send your CV to info@thytarget.co.uk