The world of marketing technology is fast-paced and ever-changing – and this can make it difficult for businesses to identify the right campaign management software to meet their specific requirements. You can’t choose randomly; the software must align with your marketing setup and help you to deliver on your business objectives.
Regardless of how challenging it may seem, your business must modernise its use of marketing technology to keep up with the ever-increasingly digitalisation of the customer journey and ensure the delivery of high-quality, highly targeted campaigns.
- While every organisation’s needs will be different, there are several key features that most will look for in a campaign management software solution:
- Ability to automate campaign delivery across multiple channels
- Strong analytics and reporting capabilities
- Support planning and collaboration across teams
- Multi-channel marketing (email, sms, push notification and direct mail)
- Easy integration with complementary solutions
- Ability to design and store creative assets for marketing content
- Targeted segmentation and profiling
- Technology Solutions and Consultancy
Thy Target is an expert in the implementation, integration and customisation of marketing management software solutions. We advise clients on the marketing technology infrastructure that aligns closely with their needs and how specific software elements should be configured to deliver the best results.
Better email marketing services
At Thy Target, we provide effective, bespoke email marketing services to businesses just like yours. Our approach is fully agnostic, meaning we can tailor each engagement to suit the specific requirements of you, your prospects, and your customers.
If you’re using an advanced piece of marketing software (such as Adobe Campaign/ Unica), but have limited internal resources and capabilities, we can assume the operational burden – allowing you to focus on evolving your strategy to meet your business priorities. By contrast, if you have the internal skills needed to execute your broader email marketing strategy, we can help with smaller-scale, tactical engagements.
Whatever your requirements, we can help. Our email marketing services let you use data more effectively; you can make the most out of your technological resources and deepen your one-to-one customer communications. We don’t offer off-the-shelf services: it’s about your particular business, your particular needs, and deploying a particular solution to deliver your desired results.
Adobe Campaign
Classic v7 / v8
To deliver a high degree of customer engagement and great experiences, brands must create consistent customer journeys at all touchpoints. Marketers can now efficiently design, plan, execute, manage, and optimize cross-channel marketing campaigns that deliver a high return on marketing investment and drive loyalty.
Adobe Campaign lets you coordinate the creation of conversational marketing campaigns. Adobe Campaign has innovative features to model, streamline, and automate marketing and customer communication processes.
Adobe Campaign Standard
Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and offline strategies to create personalized customer experiences.
Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages that are personalized according to the profile, behavior, preferences, and needs of the clients. You can easily orchestrate, modelize and automate the entire marketing process, and integrate with other Adobe solutions.
Braze Campaign
Braze isn’t just an email marketing tool, it’s a complete customer engagement platform. Imagine a central hub where you can design personalized messages across various channels – email, push notifications, SMS, and even in-app messages. Braze lets you tailor these messages to specific customer segments based on their behavior and preferences.
This means you can send targeted emails with special offers to engaged users, trigger timely push notifications to remind users of abandoned carts, or craft personalized in-app messages guiding users through new features. All this happens on one platform, giving you a unified view of your customer interactions. By delivering the right message at the right time on the right channel, Braze helps you build stronger relationships, boost engagement, and ultimately drive conversions We are proud service partners for them.
Blueshift campaign
Blueshift isn’t just another email marketing tool; it’s a game-changer for personalized customer engagement. Think of it as a two-in-one powerhouse. First, it acts as a Customer Data Platform (CDP), unifying all your customer information – website behavior, purchase history, app interactions – into a single, unified profile. This deep understanding allows you to create hyper-personalized email campaigns with dynamic content and product recommendations tailored to each individual customer.
But Blueshift doesn’t stop there. It leverages AI to analyze customer behavior and predict future actions. This lets you send automated, triggered emails at the perfect moment, maximizing their impact. Imagine sending a re-engagement email just as a customer shows signs of slipping away, or a personalized welcome email packed with relevant product suggestions for a new subscriber. Blueshift empowers you to deliver the right message, at the right time, across every touchpoint, leading to stronger customer relationships and increased sales.
Adobe Journey Optimizer
Adobe Journey Optimizer helps companies deliver connected, contextual, and personalized experiences to their customers. The customer journey is the entire process of a customer’s interactions with the brand, from the first moment of contact until the customer leaves.
Adobe Journey Optimizer is built natively on Adobe Experience Platform and combines a unified, real-time customer profile, an API-first open framework, centralized offer decisioning, and artificial intelligence (AI) and machine learning (ML) for personalization and optimization. Journey Optimizer allows brands to intelligently determine the next best interaction with scale, speed, and flexibility across the entire customer journey. With Adobe Journey Optimizer, companies can create and deliver both scheduled marketing campaigns (such as weekly promotions for a retail store) and tailored individual communications (like a push notification for an item that a loyalty app customer may have looked at that was previously out of stock) within the same application.
HCL UNICA
Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and offline strategies to create personalized customer experiences.
Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages that are personalized according to the profile, behavior, preferences, and needs of the clients. You can easily orchestrate, modelize and automate the entire marketing process, and integrate with other Adobe solutions.
Salesforce Marketing Cloud
Marketing Cloud: Salesforce Marketing Cloud, a marketing automation platform, refers to software tools designed to streamline and optimize marketing efforts. It also helps businesses manage Centralised Data, Automated Campaigns, Personalisation and Segmentation, Multi-Channel Marketing, Analytics and Reporting, Lead Nurturing, Scalability, Compliance and Data Security. Marketing Cloud platforms empower marketers to create, manage, and analyse marketing campaigns more effectively, leading to improved customer experiences and better business outcomes
Salesforce Sales Cloud
Sales Cloud: Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to streamline and optimize the sales process for businesses.
It gives business Enhanced Sales Productivity, Customizable and scalable methodologies, Comprehensive Sales Insights, Collaboration
and Communication, Integration Capabilities, Lead Management
and Customer Engagement. Sales Cloud empowers businesses to
optimize their sales processes,enhance customer relationships,
and drive revenue growth through its extensive set of tools and capabilities
Salesforce Commerce Cloud
Sales Cloud: Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to streamline and optimize the sales process for businesses.
It gives business Enhanced Sales Productivity, Customizable and scalable methodologies, Comprehensive Sales Insights, Collaboration and Communication, Integration Capabilities, Lead Management and Customer Engagement. Sales Cloud empowers businesses to optimize their sales processes,enhance customer relationships, and drive revenue growth through its extensive set of tools and capabilities
