Our data insight services support brands with the collection, analysis and interpretation of customer data to draw out actionable insights for their marketing campaigns. We give our clients visibility into their audiences, revealing their individual preferences, motivations, and aspirations. We help them to understand what triggers certain customer behaviours and how they can predict actions before they happen.
Armed with these customer data insights, our clients can affect change in behaviour for mutual benefit. This could be as simple as targeting specific customers with cross and up- sell offers based on their individual motivators, or delivering on-point messages to customers who may be about to lapse using a solution like Adobe Campaign or Unica. These insights enable brands to communicate better, ultimately improving customer acquisition and retention rates, while increasing customer lifetime value.
Insight-powered personalisation
Personalisation is redefining how brands communicate with their customers. There is more emphasis than ever before on delivering on-message content that is also individually relevant. Our data insight services can help you pull together the information you need to create hyper-targeted, one-to-one customer interactions.
Personalised marketing is a powerful tactic that is used to deliver a specific message to an individual or customer segment, using the right channels at the right time. However, this is only possible if you have access to the right data, not just any data. Maintaining the health of your database is crucial. Brands need to know where to find the relevant customers – and most importantly, understand how these customers like to be reached. Only the right customer data insights will help campaigns make a memorable personal connection.
Adobe Analytics
Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
Get the insights to deliver personalized experiences at scale. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers.
Google Analytics
Google Analytics is used to track website activity such as session duration, pages per session and the bounce rate of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.